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© 2019 by esrinue.

BAO

During my exchange in Cape Town, I joined a competition from EcoProducts. Each participant had to come up with a new product containing baobab powder and its visual identity.

I introduced "Bao", a baobab tea with caffeine to energize.

EcoProducts works with local women from rural areas in South Africa. They want to make a "meaningful contribution to the livelihoods of rural people and to the conservation of baobab trees". EcoProducts introduced the working women behind this project and I wanted their "faces" to be on the product, as they represent the product and the ethics of EcoProducts. This is why I have chosen to put an african women on the label.
 

The tea comes in 3 different flavours:

rhubarb, blueberry and lemon.
 

I also came up with a possible BAO festival stall for the summer months.