During my exchange in Cape Town, I joined a branding competition for EcoProducts. Each participant had to come up with a new product containing baobab powder and its visual identity.
I introduced "Bao", a baobab tea with caffeine to energize.
EcoProducts works with local women from rural areas in South Africa. They want to make a "meaningful contribution to the livelihoods of rural people and to the conservation of baobab trees". EcoProducts introduced the working women behind this project, so for me it was clear that their faces had to be on the product, as they represent the products and the ethics of EcoProducts.
The tea comes in 3 different flavours:
rhubarb, blueberry and lemon.
I also came up with a possible BAO festival stall for the summer months.